FERNET BRANCA
Client: Fratelli Branca Distillerie
I shot ten short documentaries filming on the streets of San Francisco, Buenos Aires, Bergen, Copenhagen and Milan telling tales of the brand’s popularity around the world, showing real people with real habits when it comes to drinking Fernet Branca. Using bartenders, chefs and their customers to star in my videos and even including special guest stars actress Helen Mirren and director Taylor Hackford on one occasion.


